Photography for Fitness Gymwear lookbook for Denichi Activewear, shot by London Fashion Photographer Louise Paige.
Photography for fitness gymwear brochure on location in London. Denichi Fitness wear offer bespoke gymwear.
Shot in a stunning Grade II listed mansion overlooking Regents Park. We were aiming for pilates, yoga fashion fitness wear lifestyle. And later some studio photography. The brief to highlight the soft muted shades, and loose structure of the clothing collection. The house worked well for both the creative fashion photography & studio section. We took full advantage of its fab phillip stark fitted bathrooms, and period living areas as backdrops. Then with its high ceilings were able to utilise a huge dining room to set-up the background coloramas. Shooting both lifestyle and studio photography for the fashion e-commerce product section. Fitness wear Lookbook Photography for Denichi womenswear is one of my favourites shoots.
Denichi Active Wear
Denise Fragale owns & designs for Denichi. She offers bespoke fitness wear. Her designs are always unique, flattering, and current. The fabrics are great quality and range of colours amazing. She crafts clever structures and support for some of the best gym & leisurewear around. And great prices. I,m always excited to see her latest collections, and have brought quite a few items over the years.
Photography for Fitness Gymwear needed a fitness model
Denise had picked a model Jacqueline Freeman from MOT models who was perfect. We had a lot of shots to get through and needed firstly a fit, healthy looking physique. But also they would need to be able to work quickly and hold awkward positions for longer than than normal. Jacqueline is not only a great fashion model but actually teaches pilates professionally. And you could easily see this, in the elegant shapes & positions she held.
Being a sports fitness wear photographer with all these things in place was effortless and very enjoyable. I love the shots, and think this is one of the best collections from Denichi.