Skip to main content

Photography for Fitness Gymwear lookbook

London Location

Fashion Photographer Louise Paige shooting fitness gymwear brochure on location in London. Denichi Fitness wear offer bespoke gymwear.

sports fashion photographyShot in a stunning Grade II listed mansion overlooking Regents Park. We were aiming for pilates, yoga fashion fitness wear lifestyle. And later some studio photography. The brief to highlight the soft muted shades, and loose structure of the clothing collection. The house worked well for both the creative fashion photography & studio section.  


We took full advantage of its fab phillip stark fitted bathrooms, and period living areas as backdrops.  London fitness wear location shoot by louise paige fashion photographer Fashion Studio set-ups

With the huge dining room & high ceilings, i was able to set-up the background coloramas to create a studio within the house. For this we could do the straight product shots. Shooting both lifestyle and studio photography for the fashion e-commerce product section. Fitness wear Lookbook Photography for Denichi womenswear is one of my favourites shoots.

Denichi Active Wear

Denise Fragale owns & designs for Denichi. She offers bespoke fitness wear. Her designs are always unique, flattering, and current. The fabrics are great quality and range of colours amazing. She crafts clever structures and support  for  some of the best gym & leisurewear around. And great prices. I,m always excited to see her latest collections, and have brought quite a few items over the years.

fitness fashion photography

Photography for Fitness Gymwear needed a fitness model. 

Denise had picked a model Jacqueline Freeman from MOT models who was perfect. We had a lot of shots to get through and needed firstly a fit, healthy looking physique. But also they would need to be able to work quickly and hold awkward positions for longer than than normal. Jacqueline is not only a great fashion model but actually teaches pilates professionally. And you could easily see this, in the elegant shapes & positions she held.

Denichi likes to use real fitness models. It shows and is well worth making the effort to cast sports models.

Images Lindsay Jay founder of Flow Dance Meditation & Yoga Fitness Retreats. We shot these on camber sands for another Denichi season.

Lindsay Jay fitness model from yoga fitness retreats lindsay jay founder of flow dance meditation ibiza

Being a sports fitness wear photographer with all these things in place was effortless and very enjoyable. I love the shots, and think this is one of the best collections from Denichi.