Corporate Photography for Precor. Precor design Commercial fitness equipment.
For their new brochure. As a global company, the images need to work worldwide. They were being used to show the challenges of running low costs clubs. And reflect the need not to compromise on quality.
Brochure photography style
The brief: Create a variety of still-life images. Set-ups to feel very much like they were shot in Gym locations. It was not practical to use existing healthclubs. The Design Agency and client needed a studio shoot. Shot in a Surrey studio. The lighting and composition still needing to feel “on location”. I decided to use a mix of natural daylight and studio strobes. Creating daylight & sunlight effects to bring different moods on board.